General Terms and Conditions
Last updated: September 2026. This translation is provided for convenience; only the German version is legally binding.
Part A – General provisions
(1)These General Terms and Conditions (GTC) apply to all contracts between loopingo GmbH, Freibadstr. 30, 81543 Munich, Germany (“loopingo”) and its customers for the products loopingo Uplift, loopingo Monetize and loopingo Advertise. Part A applies to all products. Parts B to D contain additional provisions for the respective product and take precedence over Part A in case of conflict.
(2)loopingo’s offers are directed exclusively at entrepreneurs within the meaning of Section 14 of the German Civil Code (BGB), legal entities under public law and special funds under public law. No contracts are concluded with consumers.
(3)Deviating, conflicting or supplementary terms and conditions of the customer do not become part of the contract, even if loopingo does not expressly object to them. Individual agreements, in particular individual contracts for loopingo Uplift, take precedence over these GTC.
(1)Contracts for loopingo Uplift are concluded by a separate individual contract, of which these GTC form part.
(2)Contracts for loopingo Monetize and loopingo Advertise are concluded by registering in the self-service portal, accepting these GTC, and loopingo activating the account. loopingo may refuse activation without giving reasons.
(3)The customer warrants that it is acting as an entrepreneur when concluding the contract and is authorised to represent the company specified.
(1)All prices are exclusive of the applicable statutory value added tax.
(2)Invoicing is monthly: at the beginning of each calendar month, loopingo invoices the services of the previous calendar month. The basis is the data recorded by loopingo, which is available to the customer in the dashboard.
(3)Invoices are due for payment without deduction within 14 days of the invoice date. The customer must raise objections to an invoice in text form within four weeks of receipt. Thereafter the invoice is deemed approved; loopingo will point out this consequence in the invoice.
(4)If the customer is in default of payment, loopingo may, after prior notice, withhold its services until payment in full and in particular pause campaigns. The customer may only set off claims that are undisputed or have been finally established by a court.
(1)Unless otherwise agreed in the individual contract, contracts run for an indefinite period and may be terminated by either party at any time in text form with two weeks’ notice to the end of a calendar month.
(2)The right to terminate for good cause remains unaffected. Good cause for loopingo exists in particular if the customer repeatedly breaches material contractual obligations, manipulates the performance measurement or is more than 30 days in default with a payment.
(3)Services rendered until the end of the contract are invoiced in accordance with these GTC.
(1)loopingo operates its systems with customary care but does not owe uninterrupted availability. Maintenance is carried out during low-traffic periods where possible.
(2)loopingo may develop and change its products, provided that the agreed core of the services is preserved and the change is reasonable for the customer.
(1)The parties comply with the applicable data protection laws, in particular the General Data Protection Regulation (GDPR).
(2)Insofar as loopingo processes personal data on behalf of the customer within the scope of loopingo Uplift or loopingo Monetize, the parties conclude a data processing agreement pursuant to Art. 28 GDPR. With regard to data processing, it takes precedence over these GTC.
(3)The customer informs the users of its online shop in its privacy policy about the integration of loopingo and the transfer of data to loopingo and obtains any consents required.
(4)loopingo is an independent controller within the meaning of the GDPR for conducting the sweepstakes and sending the coupons.
(1)The parties treat all information of the other party that is not publicly known, in particular revenue, conversion and campaign data as well as agreed terms, as confidential and use it solely to perform the contract. This obligation survives the end of the contract.
(2)loopingo may use data from the performance of the contract in aggregated and anonymised form that does not allow conclusions to be drawn about the customer to improve its products and for statistical evaluations.
loopingo may name the customer, including company name and logo, as a reference on its website and in presentations. The customer may revoke this at any time in text form with effect for the future.
(1)loopingo is liable without limitation for intent and gross negligence, for injury to life, body or health, under the German Product Liability Act and to the extent of any guarantee given.
(2)In the event of a slightly negligent breach of a material contractual obligation, liability is limited to the foreseeable damage typical for the contract. Material contractual obligations are those whose fulfilment makes the proper performance of the contract possible in the first place and on whose compliance the customer may regularly rely. Otherwise, liability for slight negligence is excluded.
(3)loopingo does not owe any particular economic result, in particular no particular revenue increase, reach or number of selected coupons.
(4)The above limitations also apply in favour of loopingo’s officers, employees and vicarious agents.
(1)loopingo may amend these GTC with effect for the future where this is necessary due to changes in legislation or case law, technical developments or the further development of its products, and does not unreasonably disadvantage the customer. Changes to prices and main performance obligations are excluded from this.
(2)loopingo will notify changes in text form at least six weeks before they take effect. If the customer does not object within this period, the changes are deemed accepted; loopingo will point out this consequence in the notification. If the customer objects, either party may terminate the contract as of the date the changes take effect.
(1)The laws of the Federal Republic of Germany apply, excluding the UN Convention on Contracts for the International Sale of Goods.
(2)If the customer is a merchant, a legal entity under public law or a special fund under public law, or has no general place of jurisdiction in Germany, the exclusive place of jurisdiction for all disputes arising from or in connection with the contract is Munich. loopingo may also bring an action at the customer’s registered office.
(3)These GTC are provided in German and English. Only the German version is legally binding.
(4)Should individual provisions of these GTC be invalid, the validity of the remaining provisions remains unaffected. The invalid provision is replaced by the statutory provisions.
Part B – loopingo Uplift
(1)With loopingo Uplift, loopingo displays a purchase incentive in the checkout of the customer’s online shop, in particular participation in a shopping sweepstake organised by loopingo. This includes designing the displays, emails and ticket pages in the customer’s corporate design, operating them, and a dashboard for performance measurement.
(2)loopingo sets up and adapts the solution to the customer’s design and customer journey at no additional charge. Details are governed by the individual contract.
(1)The customer integrates the script provided by loopingo into its online shop or tag manager in accordance with loopingo’s specifications and transmits the order data required for operation and performance measurement completely and correctly.
(2)The customer informs loopingo in good time in advance of changes to its checkout that may affect the integration or the performance measurement, in particular relaunches, changed checkout steps and parallel tests or promotions in the checkout.
(3)The customer refrains from any action that influences the assignment of users to the uplift or control group or the measurement of the additional revenue.
(1)loopingo receives performance-based remuneration on the additional revenue. Unless otherwise agreed in the individual contract, it amounts to 15% of the additional revenue. The customer incurs no fixed costs, setup fees or costs for prizes.
(2)The additional revenue is determined by a continuous comparison with a control group that is not shown the purchase incentive. Additional revenue is the revenue of the uplift group exceeding the revenue of the control group normalised to the size of the uplift group. The size of the control group and the definition of revenue applied are governed by the individual contract.
(3)If there is no positive additional revenue in a billing month, no remuneration is due for that month.
(1)loopingo is the organiser of the sweepstakes. Participation takes place in the customer’s checkout; the further conduct of the sweepstakes, in particular the ticket pages, takes place on loopingo domains. Participation is governed by loopingo’s respective terms of participation, which are made available to participants before they take part.
(2)loopingo bears the cost of the prizes and consolation prizes and is responsible to participants for the proper conduct of the sweepstakes. The customer does not promote the sweepstakes with statements that deviate from the terms of participation.
For the term of the contract, the customer grants loopingo the simple, non-transferable right to use its trademarks, logos and design elements to the extent required to design and operate loopingo Uplift. The customer warrants that it is entitled to grant these rights.
Part C – loopingo Monetize
(1)With loopingo Monetize, the customer (“publisher”) integrates coupon offers from the loopingo Network into its online shop, which are shown to buyers after they complete their order. If a buyer selects a coupon offer, loopingo sends the coupon to the buyer by email.
(2)loopingo determines which coupon offers are shown on the basis of the auction and the targeting of the campaigns. The publisher has no claim to a particular number or type of offers. The publisher can exclude individual advertisers or industries, such as direct competitors, in the dashboard and is itself responsible for these settings.
(1)The publisher integrates the coupon offers in accordance with loopingo’s technical specifications and transmits the data required for this correctly. It may only change the presentation of the coupon offers with loopingo’s consent. Section 20 applies accordingly to its account in the self-service portal.
(2)The publisher must not induce buyers to select coupon offers through additional incentives, misleading statements or technical measures, and must not select coupon offers itself or through third parties.
(1)The publisher receives remuneration for each coupon selected by a buyer in its online shop. The amount is shown to the publisher in the dashboard. Changes to the amount only apply to coupons selected after the change.
(2)Remuneration is settled monthly for the previous calendar month by self-billing credit note pursuant to Section 14(2) sentence 2 of the German VAT Act (UStG); by accepting these GTC, the publisher agrees to this. The publisher informs loopingo without delay of its VAT identification number and any change in its VAT status.
(3)There is no claim to remuneration for selections resulting from a breach of Section 18(2) or from automated or otherwise invalid traffic. loopingo may reclaim remuneration already paid for such selections or offset it against future remuneration.
Part D – loopingo Advertise
(1)Using loopingo Advertise requires registration in the self-service portal. The customer (“advertiser”) provides truthful and complete information and keeps it up to date.
(2)The advertiser keeps its login credentials secret and is responsible for all activities in its account to the extent it is at fault. It informs loopingo without delay if it suspects misuse.
(1)The advertiser creates and manages its campaigns itself. In particular, it sets the coupon offers, the target groups, a daily budget and a maximum bid per selected coupon. The minimum bid is €0.80 per coupon.
(2)Placements of coupon offers are allocated in an automated auction. The price charged per selected coupon does not exceed the advertiser’s maximum bid; the surcharge under Section 22(2) is added where applicable. Due to technical processing times, the daily budget may be exceeded slightly.
(3)loopingo does not owe a particular number of placements or selected coupons, nor placement with particular publishers or in particular environments.
(4)loopingo may review coupon offers before and during their runtime and reject or pause them if they violate Section 23 or there is reasonable suspicion of such a violation. loopingo informs the advertiser accordingly.
(1)The advertiser pays the price resulting from the auction for each coupon selected by a buyer.
(2)If, in a billing month, the advertiser does not also show coupon offers in its own online shop as a publisher via loopingo Monetize, the net amount for the coupons charged in that month under paragraph 1 is increased by a surcharge of 20%. Other invoice items are not affected.
(1)The advertiser is solely responsible for the content of its coupon offers and the linked pages. It ensures that they are lawful and in particular do not violate competition, trademark, copyright, price indication or youth protection law.
(2)Prohibited in particular are misleading offers; offers for gambling without official authorisation, prescription drugs, tobacco and nicotine products or weapons; and pornographic, violence-glorifying, discriminatory or extremist content.
(3)The advertiser redeems issued coupons on the terms stated in the offer. Redemption and the contractual relationship with the buyer are solely the advertiser’s responsibility.
(4)The advertiser grants loopingo the simple right to use the content, trademarks and logos provided for displaying the coupon offers and to adapt them technically for this purpose.
(5)The advertiser indemnifies loopingo against all third-party claims asserted against loopingo because of the content of its coupon offers or the non-redemption of coupons, including reasonable legal defence costs, to the extent the advertiser is responsible for the infringement.
(1)loopingo uses methods to detect automated and otherwise invalid selections. Such selections are not charged or are credited retrospectively.
(2)The advertiser receives reports on its campaigns in the dashboard. Personal data of buyers is not transferred to the advertiser unless otherwise agreed.